Friday 26 February 2016

NIKE GROUND, BY EVA AND FRANCO MATTES

06:39 - By Unknown 0


Eva and Franco Mattes, born 1976, are the Brooklyn based artist-provocateurs behind the infamous Web site 0100101110101101.org. Since meeting in Madrid in 1994 they have never separated, living a nomadic life throughout Europe and the United States. Among the pioneers of the Net Art movement, they are renowned for their masterful subversion of public media. Over the last fifteen years, the Mattes’ have manipulated video games, Internet technologies, feature films, and street advertising to reveal truths concealed by contemporary society. Their works create a permanent state of insecurity by blurring borders between reality and fiction, art and offence, intention and action. Their off-the-wall performances—which have involved them in several lawsuits—include stealing dozens of fragments from art masterpieces (Stolen Pieces, 1995), rolling out a media campaign for a non-existent action movie (United We Stand, 2005) and even convincing the people of Vienna that Nike had purchased the city’s historic Karlsplatz and was about to rename it Nikeplatz (Nike Ground, 2003).


"We set up a fake Nike advertisement campaign using a website and a huge hi-tech container we installed in a public square in Vienna. The news went out nationwide: “Karlsplatz, one of Vienna’s main squares, is soon to be renamed Nikeplatz, and a huge monument in the shape of Nike’s famous Swoosh logo will be built in Nikeplatz”. The campaign provoked the reactions of Vienna’s citizens, city officials and the Nike group, which started legal action. Against all odds we won against the giant."

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