The Mejor Vida Corp is an enterprise that provides free products and services such as international student ID cards, subway passes, lottery tickets and barcode stickers which reduce the price of food at supermarket chains. Cuevas started the project in protest against the capitalist companies.
“Mejor Vida Corp. is a non profit corporation. M.V.C. creates, promotes and distributes world wide products and services for free, M.V.C. doesn't discriminates any person for its gender, race, religion, sexual preferences or economic status.”
Mejor Vida Corporation web site: www.irational.org
Minerva Cuevas was born Mexico City in 1975.
She is a Mexican conceptual artist. She studied at the Escuela Nacional de Artes Plásticas. In 1998 she founded the Mejor Vida Corp which imitates a company layout but it deals with the social and political research the Cuevas is interested in. Cuevas also creates posters, alters logos and producing printed matter, billboards, and performances. Cuevas has assumed the role of both a political and artistic actor.
Other art works by Minerva Cuevas:
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